Fortunoff Fine Jewelry and Silverware

Founded in 1922 by Max and Clara Fortunoff in Brooklyn, New York, Fortunoff has developed a widely recognized and trusted brand noted for quality, selection, service and value. With a truly unique offering combining jewelry and home furnishings, outdoor furniture, bed and bath, tabletop and gifts, Fortunoff reached sales of close to $500 million and established a strong position in some of the most competitive retail markets in the U.S. Jewelry was always a company specialty-- the company was one of only 30 retailers in the country to record over $100 million in annual jewelry sales, achieving this impressive ranking with only five stores while many of its competitors had hundreds. Now back in the hands of the founding Fortunoff family, Fortunoff Fine Jewelry is re-emerging as a stand-alone specialty retail concept. After the launch of the new e-commerce site the company will turn towards brick-and-mortar opportunities. Chief merchant Esther Fortunoff has served on the Board of Directors of Jewelers of America (JA), the Jewelers Vigilance Committee, and the American Gemstone Trade Association laboratory. She currently participates in the Ethical Initiatives Committee, a subcommittee of the JA. She has received numerous awards, including the Retailer Hall of Fame Award from National Jeweler magazine and Retailer of the Year Award from the Women’s Jewelry Association.

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